Hi, I’m Juan Ruitiña, a product designer (UX) based in Madrid. I design taking into account data, best practices, and gut feeling, and write code to make websites faster, more accessible and with a smaller carbon footprint.
I’m currently learning about accessibility and service design. I believe in digital services that do good and are considerate to users and society.
I was UX designer and digital project manager at the European Council on Foreign Relations from 2019 to 2022.
I worked every day to improve the user experience around ECFR's digital products, while optimising for performance (including Core Web Vitals) and accessibility. I also created a set of guidelines for accessible data visualisation.
I worked for two years at El Orden Mundial, the most followed magazine on foreign affairs in Spanish. I fully redesigned their website and implemented a paywall in 2018.
As digital communications assistant at the Elcano Royal Institute, I designed and developed over 10 web dossiers on current affairs: Brexit, Trump, Catalonia, and more.
In 2020 I brought a little fire demon to life to get info on indoors air quality. A Raspberry Pi, some sensors, and some Python code were the ingredients.
This web essay, submitted as my degree’s final project in 2015, assessed if subsidies worked in preparing the mining areas in Northern Spain for the closure of its coal pits. Spoiler alert: they didn’t.
In 2013 I attended an inspiring conference with GOV.UK’s team as an intern. After that, I proposed a homepage revamp for the Directorate-General for Taxation and Customs, later implemented.