Hi, I’m Juan Ruitiña, a product designer (UX) based in Madrid. I design taking into account data, best practices, and gut feeling, and write code to make websites faster, more accessible and with a smaller carbon footprint.

I’m currently learning about accessibility and service design. I believe in digital services that do good and are considerate to users and society.

Other projects

Donde la tierra era negra

This web essay, submitted as my degree’s final project in 2015, assessed if subsidies worked in preparing the mining areas in Northern Spain for the closure of its coal pits. Spoiler alert: they didn’t.

European Commission

In 2013 I attended an inspiring conference with GOV.UK’s team as an intern. After that, I proposed a homepage revamp for the Directorate-General for Taxation and Customs, later implemented.

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